Hellacool is a local brand from Cincinnati, OH and was founded by James Kelch. James is a local legend and its an honor to carry his boards in the skateshop! He has a bunny reissue version of his imfamous flyer deck too. The EMB board that shows the famous spot in San Francisco that he skated on the daily in the 90's is sick as well. It helps to that he was called the mayor of EMB. The boards are made by Real skateboards and its the company that turned him pro in the first place! Come and see us soon #hubbahideout


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